April Stowers will head up the firm’s UK broker program

Crawford and Company has today announced April Stowers (pictured) as its new head of strategic business development for the UK, with immediate effect.

Stowers joins the claims management solutions provider and will lead the firm’s broker program, ensuring the company’s industry solutions keep up to date with the evolving needs of brokers.

Stowers has held many previous senior roles, including group international claims manager for Trafalgar House and technical claims specialist, Marsh.

April Stowers

Commenting on the appointment, Clive Nicholls, President, UK & Ireland, Crawford, said: “At Crawford, our mission is to restore and enhance lives, businesses and communities.

”By working to ensure that every solution we deliver is handled with both technical expertise and empathy, April will support this mission as we impact the lives of those affected by loss.

“In this new role, April and the regional teams will work directly with our broking partners across the UK to help us achieve that. She has huge experience in developing and implementing tailored adjusting solutions and is the ideal appointment to drive our UK broker program.”

Stowers is a Fellow of the Chartered Insurance Institute, Associate of the Chartered Institute of Loss Adjusters and Fellow of the Federation of International Adjusting Associations and serves on her local CII Council.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.