Millions are spent each year by various insurers to brand their companies. Direct Line, Churchill and esure are probably the most obvious.
But brokers were surprised and slightly shocked when Michael Portillo MP made a faux pas in regard to his car insurance. When asked about which insurer he may use, he replied: "Maybe I'll go to that one with the telephone with wheels."
Not only could he not name Direct Line, but what a way to win over a room full of brokers!
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
