Castle Insurance Services is selling its new scheme for home and contents insurance, underwritten by Allianz Cornhill, at DIY superstore Focus Do it All. Customers can pick up a leaflet in store and then phone a freephone line connecting directly to Castle's call centre.
Stephen Madeley, personal lines schemes manager from Allianz Cornhill, said: "The most interesting thing is the way we work with the broker. We got the foundations right, they put plenty of time into it, Focus Do It All did too."
A cricket bat signed by both England and the West Indies teams is up for grabs in a competition in conjunction with the new insurance.
Customers can enter the free prize draw by providing their name, address, telephone number and renewal date for their insurance.
Between now and the end of the year, Allianz Cornhill staff are touring major insurance
centres across the country to emphasise to brokers the benefits of developing personal lines initiatives.