Insurance companies are now generating 9% of their revenues from ecommerce, a 1% increase since November, consultancy CMG's latest eCom index shows.
The index shows that, in terms of ecommerce revenues, the insurance industry has passed retailers, but still trails banking, logistics, utilities and telecoms sectors.
The index also finds that 90% of the insurance companies interviewed across Europe expect to experience strong growth in ecommerce over the next 12 months.
On a country-by-country basis, the UK has lost its position as Europe's ecommerce leader, having been overtaken by France.
The index spoke to 250 companies across Europe.