Equity Red Star, the Lloyd's Syndicate and part of the Cox Insurance Group, is to redefine its postcode file aimed at targeting the middle-net worth market. It is the first Lloyd's syndicate to implement an extended postcode range and the company claimed the move should result in rate reductions.
In the meantime, Equity has launched an Autumn promotion on its standard household policy, offering a 15% premium discount for the rest of this month.
The household policy is available through software houses to brokers which have Equity Red Star agencies.
Policy benefits include free legal expenses up to £25,000; a 24-hour claims helpline; an instalment option, free £100 contents cover, a 14-day money back guarantee and metered water cover up to £1,500 in the event of a water leak.
As part of its strategy for growth in the household market, Equity said it will launch a series of new household products early next year.