Equity has secured a motor affinity deal with Nissan Motor (GB).
The three-year partnership will see Equity-backed branded 'Free to Go' private car policies offered to 17,000 Nissan customers.
Richard Clark, Nissan aftersales business development manager, commented about Equity: "The group provides the right solution at the right pricing level; its flexibility and market knowledge matches our expectations."
The deal follows a number of recent Equity affinity arrangements, including Chevrolet, Ryanair, Renault UK, Skipton Building Society and Cardif Pinnacle, as well as a deal acquiring the rights to renew Legal & General's entire motor insurance customer base.
Equity sales director, David Birch, commented: "Nissan is a forward thinking motor manufacturer and is committed to providing its customers with innovative value-added services."