The FSA tells industry treating customers must take priority...
The FSA wants the senior management of firms to make the fair treatment of their customers a greater priority.
In a paper entitled Treating Customers Fairly – Building on Progress published today, the FSA has set out the issues that firms should consider when assessing whether they have embedded the fair treatment of customers throughout their business.
Among the examples put forward of good practice in this area, the FSA suggests how firms could build treating customers fairly more centrally into their product design process by stress-testing new products from the customer's point of view.
It is also keen for firms to put additional effort into communicating the risks and benefits of new products clearly, and using after-sale surveys to test whether consumers have really understood what they have bought.