Roll up roll up - bargains galore! Despite all the talk of "underwriting for profit, not for market share", it seems that some insurers have been getting carried away.
Brokers grumbling about insurers might be nothing new, but the description of one particular insurer tickled Backchat's fancy.
In true Debenhams discount extravaganza style, AXA is apparently known in the market as "blue cross sale".
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.




































