Groupama Insurances said it has started a fundamental review of its healthcare subsidiary Groupama Healthcare.

The company said the review would bring focus to its customer orientated healthcare division. It also aims to raise its profile.

Work on the strategy is well advanced, the company said. Research into how the company is perceived by healthcare intermediaries is also being carried out.

The company said it hopes to identify and exploit the business opportunities that are available to it.

Groupama distribution and customer service director Amanda Blanc said: "It is already clear that healthcare intermediaries believe the market needs a strong alternative and a player that really cares about the level of service on offer.”

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