Groupama's Lloyd Hanks has denied that Groupama is planning to cull its intermediary base following Axa's decision to cut 2,500 small-time insurance sellers.

Hanks said Groupama had only a handful of small agents out of its 5,500 broker base but all of them sold insurance as their main business. Axa was culling those who sold insurance as an add-on service and not their core business.

Groupama confirmed that it had joined the General Insurance Standards Council (GISC) and would abide by its rules, including rule 42, which would force the firm to cease trading with non-GISC intermediaries.


The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

Topics