Groupama is on the verge of signing "significant" deals with two intermediaries as it implements the new distribution strategy it announced last month.
Distribution and customer service director Amanda Blanc said the deals were evidence that the broking community was responding "positively" to the distribution strategy.
"We've got a couple of significant deals which are very, very close to sign-off," she said. "We know that we've secured the revenue. It's turning strategy into action."
Blanc said quote activity had increased by 50% in the past week, predominantly in the areas of motor fleet, small and medium enterprise business and healthcare.