Ben Welsh, the new media guru for Norwich Union met the insurance press pack for the first time this week.
“I started out working for a tobacco firm and then moved to Severn Trent before joining Norwich Union,” he told the assembled throng.
“So my career has gone from fags to sewage to insurance – I am hoping this is the way up.”
Backchat was delighted to hear one journalist quip: “Or to put it another way – from fags to shit to deeper shit.”
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.




































