Health365 to monitor and map minor injuries with new ‘Ouch Map’

Online health insurance provider has launched 'Ouch Map' as part of a social media experiment using Twitter.

The Ouch Map can monitor minor injuries – from paper cuts and stubbing your toe to biting your tongue and bending a nail back – in real-time using an interactive Twitter app and a glowing skeleton.

Anyone who has an ‘ouch’ moment can Tweet the part of the body hurt, together with a pain rating from 1-10 and the hashtag #ouch365.

The injury is then logged real-time on an interactive human skeleton at

Paul Shires, sales & marketing Director for, said: “Our Ouch Map is a fun, interactive experiment to see which parts of the body give us the most ‘ouch’ moments.

“It is an interesting, real-time test which will visualise an as-it-happens map of minor injuries and we hope it will show that health issues and health insurance needn’t be dull or boring.”

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