PMI insurer Standard Life Healthcare (SLH) is offering 5,000 intermediaries help to cross-sell corporate healthcare products.
Brokers and IFAs desperate to replace loss revenues during the hard market have lobbied the insurer for more product information. In response, SLH has created a CD giving advice and marketing tools based on the feedback from a panel of five leading brokers.
National intermediary sales manager Claire Ginnelly said: "Brokers and IFAs are trying to sell different products and need a more holistic approach to keep their clients interested. The changes in the NHS are also causing confusion."
SLH has seen a 40% rise in PMI sales through intermediaries from 2002 to 2003.