Holman Marketing has launched an equestrian insurance scheme aimed at the UK's one million strong horse market.

HML Equestrian has been devised by the independent British Equestrian Insurance Brokers company, formed 24 years ago by the British Horse Society, British Show Jumping Association and Lloyd's brokers Tennant Budd.

The scheme covers vet fees, personal liability and accident, and loss of an animal through injury, theft, death or accident.

Broker commission is 17.5%. Special rates are available for motorised horse boxes, horse-drawn vehicles, freelance instructors, riding stables, livery stables and studs.

Charles Reilly, HML marketing manager, said: "There are 950,000 horses in the UK – that means there is a potential for almost one million sales for brokers."