Updating the Ward Evans logo for a more dynamic version, in keeping with the 21st century era of e-commerce, must have seemed a bright idea, but it has left its directors with a delicate dilemma.
Eight directors of the company's board have had the old logo tattooed on their arms as a mark of their dedication to the firm. Now the logo has changed, the directors face a difficult decision.
Do they go for laser surgery to get the offending tattoos removed, or have the new version tattooed on their opposite arms – or indeed somewhere else? No decision has yet been taken by the board, but Backchat will let his pals know of the outcome.