The industry should be doing more to improve its treatment of customers, the FSA said today.
The regulator said that there had been big improvements in the area, but insurers could do more to ensure customers are treated fairly.
Speaking at a conference hosted by the FSA and British Bankers' Association (BBA), the FSA's director of major retail groups, Oliver Page said: "There is still a long way to go before we reach our goal, which is to persuade the senior managements of all firms to accept their responsibility for their firm's delivery of these principles.
“This will be done by management taking the lead in their firms, ensuring they drive their organisation to think through how to ensure TC [treating customers fairly] is built consistently into the operating model and culture of all aspects of the business to produce fairer outcomes for customers.”