Innovative use of new technology can increase profitable business, according to Manjit Rana, director of general insurance solutions for Focus Business Solutions.

Rana, speaking at the Profitable Business Growth Conference in Cardiff, said that new technology can increase market share and long term revenues while reducing loss-making business.

Rana emphasised the use of mobile phones, PDA's and digital equipment as drivers in the distribution and processing of insurance products.

Rana added that much of the leading edge of technological solutions has, so far, not been fully exploited and encouraged figures in the industry to "think outside the box".

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