It's official: buying insurance is pretty much the most boring thing any living organism can do – duller even than ironing.
That was the key finding of opinion pollster NOP research commissioned by the self-styled independent insurance forum, Inspop.com
The study, which spoke to 1,000 people aged 15 and above, shows that 61% find insurance buying dull, while 59% hate ironing.
Inspop.com managing director Sara Murray said: "It isn't surprising to find people think buying insurance is boring as it's never going to be a desirable purchase where people get excited."
Inspop's study asked which of the industry's failings were most infuriating. It found that insurance providers' cardinal sin is placing customers on hold, with 86% of respondents citing this as their main gripe.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
