Grove & Dean, on behalf of its personal lines division, Performance Direct, is delighted to have won the Broker/Intermediary Innovation of the Year award.

Performance Direct specialises in the non-standard motor insurance market. From performance and high value vehicles to modified vehicles, classic cars and motorcycles, ours is now a respected name in a diverse range of niche markets.

As the Insurance Times judges highlighted, this award proves that dedicated independent brokers with a real passion and understanding of their clients, can match anything the national brokers and major insurers can throw at them. Simplicity, the judges concluded, was the key.

The award is also testimony to the supreme efforts of our staff who have not only adapted swiftly and efficiently to our new systems, but they have also played a key part in influencing the ways in which our business has evolved.

Their expertise and readiness to accept new technology has allowed us to move and adapt swiftly, ahead of our competitors.

We are also delighted to have won an award that looks to the future.

In the past two years our business has witnessed unprecedented growth as we have embraced new technologies and revised our established practices.

It's a culture of evolution we now see as vital, not only to ensure the ongoing success of our business but also to fulfil and exceed the expectations of our rapidly growing client base.

We dedicate this award to the hard work and enthusiasm of our team at Performance Direct.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.