Consumer group Which? praises individual risk approach

Getting insurance is becoming increasingly difficult for those who live on or near a floodplain, with thousands of home owners being caught in a Catch 22, says consumer group Which?

Which? recommends those on flood plains “only approach insurers that consider a home's specific risk rather than basing quotes on the area.”

It says Aviva and Stroud & Swindon Building Society pinpoint an individual property's flood risk. Some other insurers, including Northern Rock and LV=, assess flood-risk at postcode level, with reference to claims history and the Environment Agency map.

Martyn Hocking, Editor of Which? says: "It really pays to shop around for buildings and contents insurance - particularly if you live in a flood-risk area."

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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