Legal & General is selling home insurance on its website.
Customers have a choice of different options, including the opportunity to add worldwide travel insurance.
Home insurance benefits include cover for business equipment, plus a 10% automatic increase in contents cover at Christmas and for presents kept in the house around family weddings.
Head of marketing Steve Bryan said: “Research carried out for Legal & General shows that 14% of customers are considering buying household insurance online.
“This online quote and buy facility gives customers the option of selecting the level of cover to meet their needs with simplicity and speed.”