Lloyd's press officer Adrian Beeby is an alarmingly sharp operator, Backchat found out this week.
He has been waiting for some time for Insurance Times to appoint a London Market reporter.
And this week, Yvette Essen joined IT in the role and gave him a quick introductory phone call.
Less than an hour later, Adrian phoned back to tell a surprised Yvette he was already reading about her on her own website. He found it through a search on Google. You have to get up pretty early to catch Lloyd's out.