LV= has agreed to continue as title sponsorship of the LV= Cup competition for another four years.

The LV= Cup is the Anglo-Welsh rugby tournament and has been running since 1971.

LV= has sponsored the cup for the two previous seasons and also sponsors the Harlequins.

David Smith, LV= HR and communications director said: “We are delighted to continue our title sponsorship of the LV= Cup for a third year as we look to strengthen our commitment in rugby. The tournament provides a unique platform to engage with rugby fans and promote the LV= brand.

"The last two seasons have produced some fantastic rugby and the tournament is fast establishing itself as a hotbed for young talent. We’re very much looking forward to the forthcoming season and would like to wish all teams the best of luck.”

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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