LV= has agreed to continue as title sponsorship of the LV= Cup competition for another four years.
The LV= Cup is the Anglo-Welsh rugby tournament and has been running since 1971.
LV= has sponsored the cup for the two previous seasons and also sponsors the Harlequins.
David Smith, LV= HR and communications director said: “We are delighted to continue our title sponsorship of the LV= Cup for a third year as we look to strengthen our commitment in rugby. The tournament provides a unique platform to engage with rugby fans and promote the LV= brand.
"The last two seasons have produced some fantastic rugby and the tournament is fast establishing itself as a hotbed for young talent. We’re very much looking forward to the forthcoming season and would like to wish all teams the best of luck.”
No comments yet