Home product rolled out to new panels

Michael Lawrence LV

LV= Broker has agreed on a new deal with BGL Group to roll out more of its products to the personal lines broker.

LV=’s ABC home insurance product is now being offered to Budget and Dial Direct customers.

LV= Broker personal lines director Michael Lawrence (pictured) said: “The launch of the ABC home product with BGL is another key milestone in our plans to establish the product in the marketplace. BGL is one of the largest personal lines brokers in the market so we are delighted to continue to expand our partnership with them.”

The insurer already offers its ABC and Highway car insurance products via the intermediary, and the product will be rolled out to other major BGL home affinity panels over the coming months.

Budget Insurance managing director Mark Townsend said: “Having the ABC product on the Budget and Dial Direct panels supports the growth aspirations we have for home insurance by providing competitively priced cover to our target markets.”