LV= moves to strengthen its e-trading offering

Row of houses home

LV= Broker is rolling out its ABC home insurance product on Insurecom which follows on from the previous launch of its similar car product.

Michael Lawrence, the personal lines director, says the new addition will help to strengthen its e-trading offering with its broker partners.

He added: “LV= Broker is committed to making it easy for brokers to do business with us and I am delighted that using the Insurecom platform will now be able to trade the ABC home product at the touch of a button.”

Chris Moseley, chief commercial officer at Insurecom, said: “Insurecom has worked closely with LV= to deliver their new products and brokers will be able to reap the rewards of this partnership straight away.”

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