Group Optima is sixth acquisition

Markerstudy Group has purchased Birmingham based intermediary Group Optima, which includes Cabs 2000 and Cassidy Insurance Services.

It following the acquisition of the Insurance Factory and is the group's sixth successive acquisition to date.

Group Optima will add a further £3.5m in premiums to the Markerstudy Group’s distribution arm, and will reportedly bring the Group’s GWP for distribution to £20m.

Kevin Spencer, Group CEO, said: "We are delighted to welcome on board the Optima Group and its previous owner Nigel Hendry. We maintain a strong belief in a robust and vibrant broker market and our latest acquisition endorses our strategy for development of the distribution channel."

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
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