AA Insurance proudly boasts that it raised more than £250,000 for Comic Relief.

However, closer inspection revealed that this was because its Cardiff call centre was used to take calls from people making Comic Relief donations.

The £250,000 total was taken by call operatives working for both AA Insurance and its neighbouring British Gas call centre.

Nonetheless, Backchat tips his hat to AA staff for their sterling work on the phones and for raising another £2,000 from raffles and paying to dress down on Friday.


The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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