More than 4,000 tied financial advisers will sell Eagle Star home insurance through the new Zurich Advice Network.

This replaced the Allied Dunbar Franchise Network on September 1 and will be promoted in a TV campaign starting later this month.

Advisers will take the contact details of clients interested in buying Eagle Star home insurance. They will then be passed on to the Eagle Star call centre, whose staff will finish the deal.

Advisers using this service will avoid having to join the General Insurance Standards Council (GISC).