Marketing boss Pete Markey is top marketer in the UK
More Than advertising director Pete Markey has won the Marketing Society UK top marketer award in what The Guadian described as a “surprise step” because of the meltdown in the financial services sector.
The Marketing Society said that it was "particularly significant" that Markey's success has come "at a time when the industry is facing testing times".
Hugh Burkitt, the society's chief executive, said that Markey had helped to breathe "new life" into the More Than brand in the three years since he joined from telecoms company Onetel.
"The fact that he is the first ever financial services winner shows what a hard area it is to stand out in, making this award even more deserved," Burkitt said.
Markey has been responsible for introducing a new £30m ad campaign featuring a voiceover by Julian Barratt, star of BBC comedy The Mighty Boosh.
