Marsh Europe's recently appointed chief executive Dan Jones has earmarked six areas of growth for the giant broker, which could create up to 1,600 new jobs in the UK.

Jones, who was appointed in January, said his vision is to re-

engineer the UK's largest risk management and insurance services firm to meet the needs of the 21st century. Previously, the company has concentrated on servicing large companies.

Top of Jones' list is to create new products and services which are more customer-focused.

The brand-building exercise is expected to cost tens of millions of pounds.

As part of the strategy, Jones plans to grow six areas of the Marsh business including, middle market, small business, financial services, affinity arrangements, risk consulting and high net worth.

This is expected to lead to an increase of between 2,000 and 3,000 jobs in the UK and Europe over the next two years. This is in clear contrast to the loss of 1,400 jobs when Marsh was formed from the merger of Marsh & McLennan and UK broker Sedgwick.

A key vehicle of its strategy for growth will be Marsh Business Insurance Solutions, set up last year to provide insurance to small companies.

Marsh also intends to invest in its claims handling facility to improve the service to customers.