Pavel Gertsberg, chief executive at ClaimSorted, shares why his firm entered the Business Partner of the Year – Data and Technology award
Why did you put yourselves forward for the category?

The industry’s artificial intelligence (AI) debate is stuck on the wrong question – will technology replace claims handlers?
We think it should make them better.
My co-founder and I ran an insurance company before starting ClaimSorted. We watched good promises get handled badly because handlers were buried under files and admin. So we built technology for everything a claim needs to close including the paperwork, the checks and the payments.
That frees our people to focus on what makes a claim feel sorted, which is judgment, ownership and making the call before anyone has to chase.
This category recognises exactly that thinking.
What do you think makes your entry stand out and why should you win the award?
The market splits into two camps.
Incumbents scale headcount and bolt technology on. AI-first players sell automation and treat “closed” as the only metric.
We built a third way. Our platform handles the admin, so every claim has one accountable owner from first contact to final payment and people are updated before they have to ask.
The data then goes further – every loss feeds back to our over 55 MGA and insurer partners as underwriting insight, so the next risk is better understood before it becomes the next claim.
A closed claim isn’t a win. A sorted one is.
What would winning this award mean to you and your firm?
Recognition from Insurance Times would mean a great deal.
Claims is where insurance keeps or breaks its promise and we want to show that technology can make that moment more human, not less.
For our team, it’s proof that handlers do their best work when technology takes the drudgery away and gives them room for judgment and care.
For our partners, it’s validation that outsourcing claims doesn’t mean outsourcing trust.
And for the industry, we hope it’s a signal that the standard shouldn’t be ‘closed’. It should be sorted.
Get in touch
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