Insurance Times Awards 2026: How PremFina's broker portal helps solve complex challenges

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Laura Sweetman, chief product and revenue officer at PremFina, overviews her firm’s entry for the Innovation of the Year – Service Provider award

Why did you put yourselves forward for the category?

LauraPremfina

Laura Sweetman, chief product and revenue officer at PremFina

We entered because our broker portal tackles challenges brokers and customers have faced for years – complex administration, disconnected processes and unnecessary effort. We combined decades of premium finance experience with broker feedback to rethink how the service should work.

Since launching, our broker portal has helped brokers save time, made customer journeys simpler and supported exceptional growth without increasing headcount. We wanted to share an example of innovation that delivers practical benefits, showing how technology and specialist expertise can improve an essential service that helps people afford insurance.

What do you think makes your entry stand out and why should you win the award?

What makes our broker portal stand out is the evidence behind it. One broker reported savings equivalent to six full-time employees and customer and broker contact rates fell by over 50%. Meanwhile, our loan book grew by over 300% since January 2025 with headcount remaining flat year-on-year.

Customers continue to rate us 4.7 out of 5, or “Excellent” on Trustpilot, with live chat satisfaction at 4.8 out of 5. We believe our broker portal deserves to win because it combines meaningful innovation with measurable improvements in efficiency, customer experience and business growth.

What would winning this award mean to you and your firm?

Winning would recognise the colleagues and broker partners who helped shape our broker portal, from identifying everyday frustrations to designing, testing and improving the solution. It would be a proud moment for our teams and reinforce the value of listening closely to the people who use our technology. For PremFina, it would strengthen confidence in our approach as we continue to grow and invest.

Most of all, it would encourage us to keep improving premium finance so brokers can spend more time serving customers and customers can manage their insurance payments more easily.