Manchester-based broker rebrands after Howden acquisition

Howden has rebranded a Manchester-based broker it acquired last year.

Reich Insurance, which provides both personal and commercial lines broking services, was purchased by Howden in March 2023.

Howden described the broker as a “perfect match” for its strategy to expand in north west England and grow its portfolio of culturally aligned companies.

And it has now revealed that Reich will be known as Howden, with the rebrand taking place on 4 November 2024.

A statement said: ”Howden’s growth story includes the acquisition of expert, like-minded insurance businesses like Reich, an established Manchester company, which was acquired in March 2023 and rebranded to Howden on 4 November 2024.”

New headquarters

Howden made the revelation as it announced that it had opened its first north west headquarters yesterday (14 November 2024).

Called Howden House, the office is based in Chapel Street, Manchester, and houses 200 staff.

It features hot desks, collaboration spaces, pods for spontaneous meetings and a business lounge with coffee bars and relaxation areas.

Carl Shuker, chief executive of Howden UK and Ireland, said: “At Howden, we believe in building strong relationships with our colleagues and the communities we serve.

“Howden House is not just a physical space, it’s a commitment to our growth in the north west and our dedication to providing exceptional service.

“We are excited about our future here and look forward to making a meaningful impact in the region.”