Watchdog seeks industry input
The Office of Fair Trading is set to launch an investigation into aggregator sites.
The study will evaluate which online and offline pricing and advertising practices could be detrimental to consumers. The OFT has asked for interested parties to get in touch before 18 September.
Senior director of the OFT’s consumer market group Heather Clayton said: “The way that businesses advertise and price goods and services constantly evolves. We need to keep up to date on how consumers view these ads, and the types of advertising and prices that may mislead.”