Fierce price competition initiated by esure and Sainsbury's split the insurance market during the third quarter of 2002, according to research agency Direct Excellence.

In an exclusive mystery shopping programme for Insurance Times, Direct Excellence found some dramatic changes in motor cover. The research agency said "Some companies responded quickly with price cuts of their own, others saw their competitive price position eroded."

Calls were conducted using a range of customer profiles to reflect different risks and geographical locations and the table shows only three of the many metrics that were measured to gain accurate company-by-company comparative data.

Once analysed, this data provides executives with key information enabling informed decisions that can improve conversion rates, reduce costs and avoid regulatory issues.

If you want to find out how your company performed log on to
www.directexcellence. com , or email .