Groupama to replace Zurich as panel insurer

Purple Partnership has announced that Groupama Insurances has replaced Zurich as a new commercial key partner insurer.

Les Brewin, managing director of Purple, said: "We’re delighted to be working with Groupama who will bring to our members a broad product range, e-trading capability and a strong appetite for business coupled with their reputation for good service."

Malcolm Smith, commercial lines director at Groupama, said: “We’re pleased to be given the opportunity to work with Purple’s growing membership which will provide us with another excellent route to market in the SME sector.”


The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.