RAC enters travel insurance market

ACE and RAC UK have agreed a partnership to offer travel insurance under the RAC brand.

The new travel insurance product will be sold through a dedicated online insurance channel as well as via RAC’s team of European breakdown specialists.

ACE regional director of travel in EMEA, Chris Price, said: “We are delighted to partner with RAC.  At ACE we are keen to form long-term relationships with established, loyal and exciting brands.”

RAC commercial director Kerry Michael added: “We chose ACE over the competition due to their expertise in the travel arena. We are looking forward to a successful partnership and being able to offer well-constructed and competitively priced products to our members with an easy purchase process, supported by ACE.”