Enterprise service to be offered to small brokers

Royal & SunAlliance (R&SA) claims to be ramping up the service it gives to brokers following a "radical rethink" of its Enterprise offering.

R&SA small business and E-business director Simon Cooter said that from the new year the insurer would be giving small brokers access to a dedicated R&SA team who would be familiar with their clients and business plans.

The size of the team would be in direct correlation to the amount of business placed through the Enterprise small business platform.

Larger brokers with a £1m plus book of business, or those who could develop one, would receive a "bespoke" service from the insurer.

The changes will be implemented from January 2005 for Energy brokers, providing the largest amounts of business to the insurer.

Brokers providing less business - the Partner and Access brokers - would see the changes later in the year.

Cooter said the change was in response to market research which had indicated R&SA was less successful than its competitors in building relationships with brokers through Enterprise.

He said the change was a "fundamental rethink" of the Enterprise offering.

"We had gone further down the efficiency of contact route than we needed to or should have done," he said.

Cooter also said that 2005 would see "a flow of new products" on to the Enterprise system. This would include products for hotels and guesthouses and a new PI product.

"We want to write new types of risks, but also offer new products in those areas we already cover," he said.

Enterprise will still operate from its current call centres in Birmingham, Glasgow and Belfast, with no structural changes, said Cooter.