Royal & Sun Alliance (R&SA) today announced the appointment of Mark Holweger as personal intermediated business director.

Holweger has joined R&SA from Axa, where he was director of corporate partnerships.

Rob Hayes, currently schemes and partnership director for personal lines, has been named customer champion. He will focus on embedding the principles of treating customers fairly, R&SA said.

Duncan Finch has been appointed business director of development and strategy. Finch was previously finance director for personal and claims.

UK director of personal insurances, Adrian Brown, said: “The appointments are designed to position us well to capitalise on the growth opportunities available across our intermediated business, whilst ensuring we embrace the positive aspect of regulation under the treating customers fairly banner.”