Two more insurance companies seek the soap treatment.

Drop the bonbons and move away from the couch. That is the advice Backchat would give insurance industry professionals who just cannot seem to get enough of the soap Coronation Street.

Just two weeks after AXA flagged up the show in a press release about the consequences of insurance fraud, Alliance Corporate Risk Management has followed suit.

The broker again drew on the storyline in which key characters Leanne Battersby and Paul Duckworth torch their failing restaurant in a last-ditch attempt to reclaim money invested in the venture.

Backchat is waiting for a soap story line about pleural plaques, aggregators or treating customers fairly for the insurance industry to comment on.