RSA covers West Bromwich building society home policies

RSA has bagged a deal to be the sole provider of buildings and contents insurance policies to the West Bromwich Building Society (WBBS) from today.

The new WBBS insurance product will be sold via RSA's Stargate home insurance platform.

RSA will provide:

  • Sales Consultants to work alongside West Brom's sales teams
  • Key Account Managers to handle the day to day relationship
  • Marketing Support, using RSA's insight from MORE TH>N and Affinity teams,

Andy Elkington, partnerships director at RSA said: "Winning this business is a further endorsement of our household offering and is another important progression in the growth of our Affinity division. This agreement demonstrates our commitment to working flexibly and providing first class products to serve the needs and wants of our customers."

Paul Field, divisional director, operations, West Bromwich Building Society, said: "We are delighted to team up with RSA to bring our customers home insurance from one of the UK's largest insurance groups. This new proposition is further evidence of how we are reshaping our retail business to ensure we meet our customers' needs more effectively with a greater choice of new and innovative services."

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