Esure's Michael Winner may soon lose his TV cheesy-crown after Sainsbury's launched its new motor insurance this week.
Under the strapline, 'Little Bill', another irritating character is born. Sainsbury's has promised individual savings of up to £180 to car drivers so Little Bill has sprouted legs.
But worst of all it raps. And badly.
Winner's fame however has been pushed to new heights because of the "love it, or hate it" appeal of the esure campaign. Maybe Sainsbury's are on to something.
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
