Simon Cooter
People & OpinionSimon Cooter: Let’s get to the heart of the matter
Ask the public how they perceive general insurance and you might get little more than ‘meerkats and opera singers’. What a shame
People & OpinionSimon Cooter: Buy one, get two free … wreck the sector
You cannot compare cheap chocolate biscuits with complex insurance policies, and it is dangerous to even try
People & OpinionWalk the walk on customer service
Many insurers make the mistake of thinking that improving operating models is the same thing as improving customer service
People & OpinionPutting an end to the price obsession
As the soft market continues, how can the industry encourage clients to buy the right cover at a fair premium?
People & OpinionHere’s five reasons to be cheerful
Looking to hit the commercial scene? We offer some simple guidelines to joining the big boys
People & OpinionThe best of times and the worst of times
A year on from his predictions for 2009, Simon Cooter looks back at a year that at times seemed to defy logic, and casts his eye ahead for what to expect in 2010
People & OpinionA small step to big changes
Innovative partnerships that are prepared to move quickly to help SMEs are ushering in a welcome new approach to e-trading, says Simon Cooter
