Sirius Group, formerly Policymaster, is expanding its Mediquote comparative private medical insurance portal to enable diversification into the consumer market.

Currently, the system operates on a business-to-business basis, but Mediquote has struck a deal with a number of retail financial services firms for them to use the system on a “white label” basis.

More than 600 health intermediaries have registered to use Mediquote's online comparative quote system since it was launched six months ago.

The portal offers private medical and cash-plan cover and premium information from more than 20 health insurers, with quotations available from two of these, Standard Life and BHSF.

Sirius said there were plans to extend the system to critical illness, long-term care and other health-related products.

Steve Verrall, chief executive of Sirius, said Mediquote was seeking to recruit a managing director to guide the business to its next phase of growth.