Health insurance products offer the strongest growth potential for financial services distribution partnerships, according to research by consultancy Watson Wyatt.
The survey of financial services distribution partnerships, concluded that banks and building societies are increasingly likely to enter partnerhips with health insurance providers in the future.
Report author Frank Fletcher said: "Their [health insurance products] importance is being thrown into sharp relief by the growing interest in company pensions.
"There is strong potential for increased sales of health related financial products such as income replacement insurance, critical illness, private medical insurance and health cash plans through product providers partnering with employers and workplace-related organisations such as trades unions."
However the survey warned this potential will only be realised if workplace distribution becomes a viable option.
Fletcher added: "The nature and depth of competition for this type of partnership will drive down the available margins and eventually make these opportunities less attractive."
