It's official. The UK is the most insurance obsessed country in the world.
And, wait for it, Bletchley is the most insurance obsessed town.
I kid you not, dear reader.
According to Google Trends, which analyses where internet searches originate, the UK tops the list for searches containing the word 'insurance', followed by Ireland, the US and then India.
Meanwhile, Bletchley - famous for the secret WWII code cracking facility at Bletchley Park - Milton Keynes and London are the top three UK places for insurance searches.
"Why?" was the rather surprised response from one market source.