Following on from the success of the Insurance Times Awards, Polaris decided to put on their own ceremony during the imarket Christmas lunch.

Notable winners included Groupama, which took the gong for Smug Insurer of the Year, based on its successful 2004, while Polaris managing director Martin McLachlan took second place in the Pedant of the Year category.

McLachlan told Backchat he was particularly disappointed at not winning as he had just received a memo from the winner that contained "a large number of grammatical errors".

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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