Management: Publicity-shy chief executive Carl Shuker has been in the role since 2001, during which time Barclays Private Capital backed a management buyout.

Strategy: A-Plan shuns the internet, dealing exclusively through high-street branches – most of which are no more than an hour’s drive from the Oxford head office. It is aimed at slightly older customers and those who feel let down by policies bought online.

Having entered the Top 50 last year at 28, it drops one place this year to 29th, despite experiencing 5% growth in brokerage to £48m.

A-Plan Branches


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The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.