Intermediary portal The Exchange, part of the Marlborough Stirling Group, has launched a new version of AdviserNet Web Builder Gold service, its website building tool.
The service allows brokers to personalise the design of their site, with full control over the content and page structure.
The portal includes news feeds, custom buttons, search engine positioning and interactive calculators.
A new general insurance plug-in is available for a monthly fee when added to a Gold site. Household and travel insurance will be available initially, with motor insurance to be added soon.
Head of investment products Tim Love said: "We have designed this web building tool to offer maximum functionality and, importantly, it does not require any specialist knowledge or software."